With all this data, you can create the ideal post to generate maximum engagement rates and convert it into a paid advertising campaign to generate more awareness.
Align your paid advertising strategy with your sales cycle
To maximize your ROI, it's important to know when your audience is most receptive to your messages.
Trend data can help you discern demand patterns and potential buying cycles based on your product's features. To get an idea, you can do keyword research on Google Trends and see which months see the most searches.
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Of course, the same logic can be applied to your social media campaigns, investigating when engagement levels spike. All of this will help you reduce your costs and launch highly effective advertising campaigns.
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